2024 Sport Management Symposium - Nichols College

Thursday, November 14, 2024

2nd Annual Nichols College Sport Management Alumni Symposium

Register Now!
Meet alumni and friends of Nichols College Sport Management
  • Network with sport industry professionals

  • Participate in panel discussions

  • Celebrate 25 Years of Nichols College Sport Management Excellence

View Agenda
Day Includes
  • Continental Breakfast

  • Networking

  • Panels led by industry professionals

  • Lunch

View Agenda
Organizations Represented

Thursday, November 14, 2024
8:30am to 5:00pm


Nichols College
Daniels Auditorium
121 Center Road
Dudley, MA 01571


Students: $0
Alumni: $0

The Agenda

8:30am Registration & Continental Breakfast - Daniels


9:00am Welcome and Introduction of Panelists - Daniels


9:15am President's Remarks and Celebration of the 25th Anniversary of the SMGT Department - Daniels


9:35am Opening Panel - Winning Together: How the Boston Celtics Integrate Operations, Partnerships, and Analytics to Drive Success - Daniels


10:45am Panel 1: Revolutionizing the Future: Innovations in the Footwear and Apparel Industry - Davis 205/207


10:45am Panel 2: The Intersection of Sports, Entertainment and Technology - Daniels


10:45am Panel 3: Beyond the Game: How Local Sport Teams Succeed by Combining Marketing and Business Development - Fels Cafe


12:00pm Lunch


1:30pm Panel 1: Revolutionizing the Future: Innovations in the Footwear and Apparel Industry - Davis 205/207


1:30pm Panel 2: The Intersection of Sports, Entertainment and Technology Daniels


1:30pm Panel 3: Beyond the Game: How Local Sport Teams Succeed by Combining Marketing and Business Development - Fels Cafe


2:45pm Closing Remarks & Speed Networking - Daniels


4:00pm Alumni Social @ the Den


Register Today

Meet the Panelists & Moderators

Mike Benson
Director of Business Intelligence
Celtics
Zachary Berman '15
Senior Account Executive
Fanatics
Andrea Lane Bernard '07
Global Marketing Manager
Saucony
Brandon Bicknell '21, MBA '22
Manager, Merchandising Footwear
Puma
Paul Cacciatore
Vice President of Member Experience & Arena Operations
Celtics
Anna Dyakiv '14
Manager, Corporate Sponsorships Activation
Celtics
Jason Gove '11
Head of Team Administration
Rhode Island FC
Connor Haynes '16
Director of Ticket Sales
Worcester Railers
Chris Herrion '16
Director of Athletics Marketing and Fan Experience
College of the Holy Cross
Jeremy McAuley '12
Director of Product
DraftKings
Ryan Nesbit '19
Director of Ticket Sales
WooSox
Steven Oliveira
Vice President, Marketing
WooSox
Michael Ricci '15
Director of Enrollment
Nichols College
Alice Mullen-Rusin MBA '13
VP, 3Step Sports; President, SWARM Basketball
Dan Saucier '12
Director, Sales and Partnerships
DRVN
Shahar Shatzberger '12
Director of Product, Consumer Account Platform
DraftKings
Jessica Vassall '02
Head of Partnerships
New Balance
Jack Clifford '25
Student Moderator
Callie Worthington '25
Student Moderator