BSBA in Sport Management
Sport Management majors (BSBA) at Nichols College graduate prepared to take on leadership positions in a growing and competitive field. The sports industry calls for leaders who love and live for competition and athletics. Our department faculty have over half a century of combined experience in marketing, coaching, and team management. With the guidance of these experts, students study:
- governance and management of amateur and professional sports;
- sport facility management;
- event management;
- high school and collegiate athletics administration; and
- sponsorship and sales.
Every Nichols College student goes through an internship, gaining valuable experience and expanding their network—which comes in handy post-graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. The opportunities are plentiful; whatever area you choose, Nichols will prepare you for a leading role.
Career Opportunities
Sport professionals work in the finance, marketing, leadership, facility management, and event management aspects of amateur, collegiate, and professional sports. Some career possibilities include:
- Sports Marketing Manager
- Athletic Director
- Coach
- Facilities and Events Coordinator
- Public Relations Manager
- Agent
Why study Sport Management at Nichols?
Internships & Experiential Learning
There’s a reason the Princeton Review named Nichols College a 2022 Best College in the Northeast. Our unique focus on experiential learning sets us apart and our students in their job searches. Having hands-on experience working with real companies before you even cross the graduation stage is an instant resume booster. We can’t wait to see where your degree will take you!
Nichols College Sport Management Advisory Board
The Nichols College Sport Management Programs are striving to become the leaders in sport education in the New England region. The advisory board is designed to provide linkages to the sport industry and act in advisory capacity to our faculty and students regarding trends, standards, and curriculum changes to match industry demand.
Paul Cacciatore – Vice President, Member Experience & Arena Operations, Boston Celtics
Melissa Caruso – Vice President, Hockey Operations & Governance, American Hockey League
Jamie Di Loreto – Associate Athletic Director – Marketing & Fan Engagement, Boston College
Patrick Fisher ’01 – Executive Director, Nutmeg State Games
Will McClaran ‘08 – Director of Strategic Communications, United Soccer League
Jesse Plouffe ‘03 – Product Developer, Gemline
Dan Saucier ’12 – Director of Sales & Partnerships, DRVN
COSMA Accredited
The Sport Sales & Strategy degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:
- Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy
- Bachelor of Science in Business Administration, Concentration in Sport Management
- Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation
Nichols College – COSMA Annual Report 2023-24
Internships & Experiential Learning
Every Nichols College student benefits from an experiential learning opportunity. Students explore their passions by working with real businesses, community partners, or industry experts on projects that make an impactful difference. Because of our specialized focus on career readiness, students graduate with the experience and confidence they need to succeed in the real world.
Sport management students complete multiple internship/practicum opportunities. In 2024, that included forty-seven professional internships, seventeen students in the Super Bowl Practicum partnering with the National Football League, twelve students completing the Broadcasting Practicum, eleven students completing Sales Practicum, and thirteen students completing the Coaching Practicum.
Meet Your Faculty
Sport Management Courses & Requirements
Students must complete 121 credit hours (approximately 40 courses), including courses from the foundation and business core curricula, focused electives and these required specialization courses: